ValueMax Marketing Check-Up

What is your company doing as it relates to marketing? Where are you advertising? What list of customers are you targeting? In today’s business world, marketing is much more than the “four P’s” of price, product, promotion and placement. With online marketing taking center stage over the past decade and an ever increasing competitive landscape, you need to develop a dynamic marketing strategy that is effective long term. You need to make the most out of your marketing budget. How are your objectives, strategies, positioning and tactics related? By effectively monitoring the environment, and analyzing your market research, you can make a big difference in the future of your business. The ValueMax Marketing Check up is a rolling report we perform to follow up and keep your organization on the right track. We usually do this after a Situation Analysis and/or Advertising Analysis is performed.

ValueMax Marketing Check-Up Details

• We conduct studies through a comprehensive survey of management and staff to discover company positioning, purpose, approach, intent, projected goals and plans
• We then compare these with what is actually happening to see if there is a difference.
• Management and staff are surveyed in person, through email and phone.
• ValueMax also performs on site audits surveying employees, management and customers to see how your marketing strategies are being implemented and how they may be executed better in the future.
• Advertising Analysis - focuses on looking at current direct, email, online marketing and other advertising vehicles are being utilized.
• Situation Analysis - focuses on actual financial investment in marketing as a whole and return on investment.

When marketing is done right, it can revolutionize the business. When its not, it can be a massive drain on the organization and end up destroying it in the process. Of course, your marketing efforts can’t be done in a vacuum – your competitors are making moves at the same time you are. You may need to adjust course during the middle of a campaign in these cases. ValueMax can help you navigate through these and other marketing challenges – from developing a marketing plan all the way through execution.

At Value Path, we can help you face challenges in the marketing area and succeed. Let us show you a proven way to drive immediate results through our specialized consulting approach.

Contact us today to find out more.

1.800.951.6606