Lost Lead Analysis

For every ten people that walk in the door, there are ten unique opportunities to build a relationship and provide those people with something they were looking for. Whether it was an advertisement, a referral or a sales call that motivated them to take action, you now have a special moment happening – the first interaction between the sales person and the prospect. This is the time where most sales are won and most leads are lost. Looking back on that event and all the subsequent interactions along the sales cycle after the fact is important in determining what could have been done differently to convert more of these prospects. Few companies do this, and even fewer do it well.

With ValueSAT™’s Lost Lead Analysis, we’ll help you determine exactly what happened. Our Lost Lead Analysis is a short survey that can be used either with the Rolling Report Card, Eval system or even our phone interview services. Essentially, we contact your prospects by phone, those who visited your community and for some reason or another decided to not move the process forward. We gather all the data and then share it with you.

Lost Lead Analysis - Details

Tends to identify where specific problems may lie:

Does it involve your salespeople?
Is it the sales process?
Is there a potential product issue?

Results can help you quickly identify where changes can be made to increase sales/productivity
Gain unique insight by talking to those people who said “no”
ValueSAT™’s process is fool proof – we uncover findings that others do not

Its true – sometimes there is nothing you could have done differently to turn a lost lead into a sale. The prospect may have had a family emergency or a financial set back. Or perhaps they decided the timing wasn’t right. But for those that decided your community wasn’t the one for them, there lies an important learning piece for the entire sales team.

Survey lost leads and give your organization the ability to improve its marketing and sales tactics now!

Contact us today to get started.

1.800.951.6606